With the world shifting towards the west and taking cues from
the western culture not just in terms of mindset, cultures, cuisines but their
sense of dressing as well, it is a new vogue that has hit the online apparel
market wherein trendy jumpsuits online are building a craze amongst the
young female generation.
Women love to shop be it anytime of the month or year,
festive or not, occasion is just another excuse to get on with their shopping
spree, it’s more like a stress busting activity they engage in and with fashion
taking a new face in terms of westernized attires hitting the apparels market
both on and offline, the fashion definition for especially the contemporary
Indian women today is undergoing a makeover! Women today are now becoming more
open to different dimensions of women fashion wear that is their wardrobe is no
longer filled with the Indianised clothes to comprising of salwar suits and
sarees but is experiencing a breakthrough in terms outfits that are in vogue
round the globe.
Some westernized
outfits that are ruling the apparel market
- Jeans and tops
- Formal women shirts and trousers
- One piece dresses both short and long
- Jumpsuits
- Denim shorts and skirts
And much more categories have not entirely replaced but
gained an upper hand in women’s fashion definition and are slowly penetrating
in the daily fashion sense of women especially in India. But then again there
can be a counter too if we talk about how the west is incorporating the Indianised
dressing sense in their fashion quotient, so, it can be said it’s a dual effect
happening in the apparel market of the globe where India is taking cues from
the west and vice versa.
Why is this shift happening in the market today? It because
people have realized that comfort comes from the clothes that make one feel
both confident and at ease, like not all women are comfortable draping a saree
on a daily basis or carrying a salwar suit with elegance especially the young
generation today is more comfortable with what they call “fusion wear”. Well
owing to the society and cultural background women in India are born and
brought up, going completely western will not be considered as part of sobriety
for the societal norms and the generation gap between today’s youth and their
parents and grandparents generation. Therefore, the youth today, women
specifically have found a middle ground when it comes to fashion and
comfortable.
Fusion wear includes how women mix wearing a kurti over a
denim jeans fashion quotient or wearing formal women trousers and shirts for
office rather than sarees which was the culture of the generation prior to us.
Furthermore, casual dressing was never a part of Indian fashion but with the
advent of online shopping spaces and variety in women wear, he youth feels more
comfortable in casual jeans and tops and also designer jumpsuits since they are soft on body, fit and size is not
a hitch because there are sizes available unlike with salwar and suits which
needed to be stitched.
Therefore, all in all western fashion is fusing well with the
Indian wear and rather giving it a more classy face in the global market.
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